Sharing Discoveries That Improve Business, Health & Society
I’m Sheriff Guirguis — a strategist, entrepreneur, health explorer, and concerned citizen. Over the years, I’ve learned practical tips and workable insights in business, health, and social change — not theories, but actions that produced real results. This site is my open notebook. I’m here to share what I’ve discovered in a way that’s honest, useful, and easy to apply — so you can take what makes sense and put it to work. Let’s build something better — in our lives, our work, and our world.
Field-Tested Marketing Strategies
I’ve spent over two decades building, testing, and refining marketing strategies that actually generate leads and sales — especially for service-based businesses. Here are some of my top insights you can apply right now.
Which Marketing Channel Should You Focus on First?
When budgets are tight, focus matters. In this video, I walk you through which channel delivers the best return early on.
How to Us Social Media Marketing for B2B
Think social media doesn't work for B2B? Think again. I break down proven strategies I've used with B2B clients.
Why Paid Advertising Fails
discover the real reasons most businesses loxe money on paid ads - and what to do differently if you want scalabel results.
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